Impacto da indicação geográfica no desempenho de vinícolas no período 2002 a 2012

Abstract

In Brazil, vitiniculture was not developed in the first centuries of it’s colonization. Rio Grande do Sul State, along with the Jesuits started vitiviniculture around 1626. But it was only in the settlement of Germans and Italians that Vitiviniculture developed in the State.With the arrival of the first Italians in 1875, Rio Grande do Sul increased the production of grapes and wines which boosted regional growth and generated more income.Currently 15,000 families grow grapes and make some wine, all in small properties based on family farming. In the last 20 years, wine manufacturing, especially in the Valley of the Vineyards in Bento Gonçalves Region has evolved greatly. In 1995 APROVALE was founded, an association that aimed qualifying and promoting wines from The Valley of the Vineyards, accomplishing the registration of the first Geographical Indication for Brazilian wines in 2002. In Europe, hundreds of products are identified by the place of origin being a sign of quality and recognition. With the implantation of IPVV, the ways of growing grapes and manufacturing wines were changed, giving quality standards and different approaches, using conceptual practices and management tools. The present work is characterized by a case study with six wineries, belonging to APROVALE, two small and four medium ones. The research used technology knowledge in the production of grapes and wines, verifying the growth of economic variables from 2002 to 2012. The economics variables, the schooling and the remuneration of workers and the prices of wines sold in that period were also taken into account. Over time, the region has become an enotouristic itinerary, with a varied offer of products and services, becoming one of the main tourism itineraries in the region.