Turismo e internet : um estudo sobre os viajantes de alta renda

Abstract

The present research has as its theme Tourism Communications, advancing in its conceptual and theoretical concept for the movement of the subjects of Class AB within the universe of the Internet, classifying them according to their behavior when planning their holiday destinations. Exploratory analysis takes place about the potential of targeting the tourist market with high incomes who initiated the search for identifying the profile of business travelers as the target audience of specialized events. To this end, the author investigated behavior and gathered data through netnography followed by quantitative study that led to the definition of the subject to be investigated. From this point, in-depth interviews was conducted using the Content Analysis as a way of understanding the information obtained and the inference results. As a result, high-income tourists were classified into three major groups: neoprecavidos, represented by the vast majority, the wanderers and the traditional. During this analysis, we identified how the social systems and communication tools of choice of individuals belonging to these classes in order to present a reflection tourist organizations that aim to attract, through communication, this public profile. In this social study, we took to overcome the understanding that the motivational factors of choices of communication tools, go beyond the use of singular or compound each. So the prince, high-income travelers were extremely anxious to use the Internet as a channel for safety in making decisions. The use of social media, blogs, sites (or not), is not restricted to the level of technological knowledge of every one, but, according to the perception of their experience and knowledge level of each channel can contribute to meet their need for security when traveling tourist.