Influência da governança na consolidação de uma rota turística e a formação de produto turístico por meio da produção orgânica

Abstract

In the current scenario of food consumption, organic production stands out due to the growth in production and consumption of this type of food. Joining consumption intentions and the desire of this new visitor profile, the formation of a tourist product, with a view to bringing people closer to the environment, can stand out and be successful. In this study about a tourist route that calls for organic food production, it is based on the understanding and observation of governance. Added to the monitoring of tourism product planning and its consolidation in order to analyze the confluences between its practices and its theories. The beginning of the study was based on the following question: Is there an influence of governance in the consolidation of a tourist route and in the formation of the tourism product? This research has a qualitative approach, with exploratory objectives applied with technical procedures based on bibliographic research and collecting data through an interview consisting of semi-structured questions. Recently, new types of tourism have emerged and activities in natural areas stand out. Rural tourism is a means of adding income to establishments located in the countryside. The planning of the space and the tourism product should be known for possible success and demand from tourists. As alternatives for tourist activities, the properties that carry out, in daily life, the practice of agriculture may also offer different types of services. In the period in which the research was carried out, nine developments comprising the Via Organic route were associated, characterized as wineries, restaurants, industries and lodging facilities, which aimed to promote the cultivation of organic food through tourism. For the origin of the Via Orgânica Route, enterprises interested in carrying out activities in addition to agricultural management, including the production of organic food and beverages, were visited and diagnosed from a strategic analysis with the objective of verifying the capacity for insertion of tourist activity. The strong influence of governance can be seen from the active participation of Sebrae, the Municipal Secretariat of Tourism of Garibaldi and the entrepreneurs involved in all processes from the beginning to the active consolidation perceived until the days that close this research. Planning proved to be fundamental allied to governance in the creation of the Route Via Orgânica, predisposing organization, assertiveness, regularity and consolidation of the tourist route. The need for studies on rural tourism linked to gastronomy is essential, mainly focused on the gastronomic niche that instills the culture of a certain population. The potential observed by the combination of gastronomy and tourism is shown to be prominent, enabling the affirmation of tradition, a tourist differential and the appreciation of the society that inhabits the tourist region.