#ELENÃO : da hashtag online à manifestação nas ruas

Abstract

This monograph presents a study on the spread of the meme with the hashtag (#) NotHim (# EleNão), which emerged during the Brazilian electoral process in 2018, as a symbol of the movement against the candidacy of Jair Bolsonaro. The research aims to demonstrate how memes may or may not influence public opinion in an electoral process. Before the analysis, the theoretical review is presented, which provides topics as a basis for discussion of this research: internet, social networks, memes, 2018 presidential elections and important events for this research. From these studies, the investigation begins, based on the methodologies that conduct the research corpus: qualitative research, bibliographic research, case study, content analysis and semiotics. To achieve the objective and answer the question of this work, the analysis was divided into some relevant items such as the content of the main memes echoed during the 2018 elections, the visual description, interaction by Facebook users and results in street demonstrations. At the end, it is observed that memes have an impact on the spread of political ideologies and, regardless of the result of the electoral process, demonstrate how popular engagement extends to the modes of expression of everyday life. [resumo fornecido pelo autor]