Reponto: a promoção de consumo consciente por meio do design thinking de serviços

Abstract

The work in question addresses consumption habits, with a primary focus on schoolchildren, in terms of school supplies. Looking through the perspective of conscious consumption, we present a sustainable and economically profitable approach to the use of school materials. In this way, the Reponto¸ brand appears, proposing a conscious consumption solution for these essential materials in the school environment. Using the methodologies of Löbach (2001), Alina Wheeler (2012) and Design Thinking of Service (2014), the visual identity of the brand was developed, as well as social media, website and product, thus giving soul and body to the project. Through research, we have come to the conclusion that an attractive approach from a commercial point of view is possible and that goes hand in hand with environmental responsibility. Thus, the Reponto brand seeks an identity that reflects its principles, using elements that refer to its products and its values. Your entire business is based on raising awareness of consumption in a more sustainable way and changing your thinking gradually and permanently. [resumo fornecido pelo autor]