Análise da viabilidade de exportação de shapes de skate da empresa Levita para a Espanha

Abstract

The exploration of new markets requires the company to adopt a series of actions and organizational changes, in order to prevent an opportunity from becoming a failure. In view of the intention of the Levita company, from Caxias do Sul, Serra Gaúcha, to export skateboard shapes to Spain, studies were carried out to support the intended export. The content of this work includes relevant issues to assess the feasibility of exporting skateboard shapes to Spain. The theoretical framework researched for the elaboration of the work was based on the concepts and definitions of export, viability of export its main aspects. The methodological procedures adopted were based on exploratory research, collecting data through an interview conducted with the company owner in order to obtain information that would assist in the study of export feasibility. Regarding the development of the analysis of export feasibility, simulations of production and logistics costs were necessary, as well as the study of the Spanish market. The results obtained indicate that this venture may bring satisfactory results, resulting from the insertion of the brand in the Spanish market. [resumo fornecido pelo autor]