Alisso: design para o consumo consciente de sabonetes artesanais

Abstract

COVID-19 pandemic boosted the PHPC (Personal Hygiene, Perfumery and Cosmetics) market, with soaps standing out due to the high demand for products that promote self-care and welfare from new experiences in personal hygiene. Consumers are increasingly demanding about the rising renewal of products, which makes handmade and natural soaps acquire a larger space in the market. Another factor that boosted the soap market during the pandemic has been the need for regional marketing to promote local producers. Therefore, this work aims to develop a service project, brand and product focusing on valuing the local producer of handmade soaps that promote new sensory and well-being experiences, encouraging conscious consumption. In order to propose solutions to the problem, the Double Diamond methodology combined with Multisensory Design were used. The result was the development of a brand-product-service system that enables closer communication between the consumer and the local producer, ensuring new sensory and well-being experiences, using as support: a virtual platform (Alisso), which has as purpose the marketing and facilitating access to local products; a mobile point of sale for regional events and fairs; and a brand its audience identifies with. [resumo fornecido pelo autor]