Ações com vistas à recuperação econômica e comercial tomadas por empresas exportadoras da Serra Gaúcha durante a pandemia da COVID-19

Abstract

Due to the intense change in the current world and the strong presence of risk factors that could trigger an economic crisis, there is a need for companies to be prepared for these changes, detecting internal improvements that can help them overcome adversity unpredictable, like a pandemic. Therefore, this research aimed to propose a post-pandemic economic recovery plan for Brazilian exporting companies, that is, seeking to list aspects and actions that benefit as companies, in order to organize themselves internally, in order to minimize damage liable to the post-pandemic crisis. To elaborate this work, a bibliographical research was first carried out to learn more about the subject, based on different authors and, to identify how companies currently work in risk management an exploratory qualitative study was carried out. The survey participants were 10 international trade professionals, including directors, managers, analysts and traders in the companies, and the analysis was through the transcription of the interviews and categorization of their results, using the categorization of the content of the answers in the following categories: company profile; collection of information; economic approaches; difficulties found; variables that could be improved; factors that influence sales; data evaluation; reassessment of information. The results obtained showed that there is still a lot to be developed within companies regarding actions aimed at economic and commercial recovery. [resumo fornecido pelo autor]