Estudo de viabilidade para implantação de um serviço na Gross Cargo Bento Gonçalves de agente comercial para mercados externos

Abstract

This work aims to analyze the viability of developing the external agent service at Gross Cargo. Therefore, managers need to be aware of the threats and opportunities existing in the company, in order to identify their qualities and improvements, seeking adaptation in the international competitive environment. Through research, the implementation of the new service will be very important, as foreign sales have been standing out in large proportions in the corporate market, facilitating the entry of Brazilian products in countries with the agreement of the economic policies involved in the negotiation. To achieve the objective of the work, a diagnostic study of the company Gross Cargo was first carried out, followed by bibliographic research to complement the views of renowned authors and a better understanding of how the international market is doing and the acceptance of companies that wish to go international. With the present study of business diagnostics, it was possible to cover all areas of the company, enabling a better understanding to control and organize the business functions, directing attention to the points that the company needs most, being those that are under control, the critic, identifying weaknesses and strengths along with threats and opportunities. It was observed that the study was of enormous importance for Gross Cargo, as it made possible the viability of opening a new external agent service, bringing extremely important benefits to know the potential of the countries to be explored. [resumo fornecido pelo autor]