O discurso fundador sobre o turismo no município de Canela/RS : ressignificações na paisagem e no artesanato

Abstract

This research aims to analyze the relationship of the municipality of Canela/RS with tourism from their links with the craft. General objective contribute to the emergence of other senses in ressignification of the municipality of Canela/RS, as a tourist destination. The Discourse Analysis (DA) French pecheutiana is the theoretical and analytical device that reinforces this discussion. The concept of discourse founder is guiding to analyze the historicity of the relationship between Canela and tourism. The discourse founder possible to identify aspects of memory and forgetting in addressing the social, economic and political cycles, beginning with the Indians, the drovers, the lords, timber, tourism and the arrival of the train. What also made it possible to identify different subject-positions in contention for meaning in the power game in the municipality and tourism. The concept of landscape is pertinent to address the tourist attraction, Cascata do Caracol, whose senses establishing themselves and modulate in polysemy. The wooden handicrafts, produced with roots of araucarias, depict birds, and articulates with the social memory linked to deforestation, carrying in itself the traces of the logging cycle. However, with the iconography of birds return to nature and landscape, as well as turn into souvenirs, traveling with visitors and claim authorship craftsman subject.