Diagnóstico organizacional e propostas de melhorias: empresa de venda, locação e assistência técnica de equipamentos para construção civil

Abstract

The present work aims to carry out an organizational diagnosis in the company that sells, leases and maintains civil construction equipment. It is a company with its headquarters located in the city of Porto Alegre, in the state of Rio Grande do Sul, and with branches in the cities of Gramado and Rio Grande, operating in the equipment business, both in the sale of new products, as well as in leasing and maintenance. . In this diagnosis, all areas of the company were analyzed, identifying the strengths and weaknesses of each area, as well as suggestions for improvements to the commercial area to strengthen the brand and provide better customer experiences. For each subject, renowned authors from the administration were used to give support and theoretical basis to the work. After identifying the strengths and weaknesses, the SWOT matrix tool was used, in order to identify the main factors that affect the company, demonstrating the main threats that the market has, as well as the opportunities that the company can exploit and the weaknesses that they are not neutralized by strengths. [resumo fornecido pelo autor]