A subjetividade do influenciador digital: experiências psicológicas na perspectiva do jovem adulto youtuber

Abstract

The advances in Communication and Information Technologies brought to the present adaptive movements that reformulated concepts of subjectivity for the contemporary young adult. Immersed in technologies since birth, they experience a new world reconfigured with challenges offered by connectivity in terms of privacy, leisure and employment. As technologies become increasingly active in our daily lives, the boundaries between the virtual and the offline have blurred, tangling principles of identity, intimacy and authenticity, especially in one of the newest and most coveted professions of this decade: the digital influencer. Legitimized by their audience, the influencer uses their hobbies to create content that engages their audience and turns their interactions into monetary gains. However, the young adult, aiming to please the audience and produce an authentic self. Puts himself in a constant exercise of working and editing his virtual profile, in a continuous process of reformulation and adaptation to filter what he wants to be exposed and, thus, to favor the growth and development of your virtual identity. In view of this, this Professional Master's thesis aimed to analyze, in the discourse of the young adult digital influencer, how their self is being constituted, from the perspective of psychoanalysis, in a context in which exposure and intimacy are reversed in monetization. This is a qualitative exploratory work that performs the interpretation of information brought by the research participants. Six Brazilian youtubers were interviewed, selected by an intentional sampling, having as requirements: to create argumentative videos, making use of their image; be between 18 and 35 years of age; be working at least two years on the platform; and have more than 100 (one hundred) thousand subscribers on your channel. The theoretical framework sought to support the content analysis of the data collected in the interviews, articulated with the concepts of the selected literature. This analysis resulted in three categories: The Young Adult digital influencer and the interconnection of creativity with technology as a form of expression and profession; The coded identity of the digital influencer within the YouTube virtual platform; and Hybrid self of the young adult digital influencer: subjectivity at the intersection between the offline and the virtual world. The realization of this work allowed a greater understanding of the subjectivity of the contemporary young adult regarding their identity in one of the newest professions today, in which virtuality is increasingly present in our daily lives. [resumo fornecido pelo autor]