Aprendizagem e inovação empresarial em tempos de pandemia da Covid-19 : um estudo na cidade de Sobral/CE/

Abstract

Contemporary society is going through a turbulent period imposed by the challenges of the Covid-19 pandemic since the beginning of 2020, which has caused suffering, illness and death everywhere. These events greatly impacted the world economy and companies needed to reinvent themselves based on the binomial innovation and learning. This dissertation has the general objective of analyzing how innovations and organizational learning occurred in the context of the pandemic, in the perception of small entrepreneurs from Sobral. To support the research, authors such as: Piret et al. (2021); Antonello and Godoy (2010); Plonski et al. (2017); OECD (2018). The methodological course invested in an exploratory research through a qualitative approach and the interviewees were small businessmen from the city of Sobral-Ce. Data collection was performed through interviews and content analysis proposed by Bardin was used. The research allows us to infer that the pandemic strongly impacted the study participants' businesses, but their resilience made them find survival alternatives. It was observed in the participants' reports that they carried out innovation, but, in the light of the theory adopted in this research, it is not possible to say that there was innovation in any of the investigated cases, however, many innovative actions were found such as: online services, home -office, better qualification of the team, review of processes, adaptation to the new scenario, among others. The presence of informal organizational learning was also identified from the perspective of adaptation as a survival factor for the investigated businesses. [resumo fornecido pelo autor]