Os impactos dos streamings fonográficos na indústria musical

Abstract

This study aims to analyze the impacts and structural transformations generated by music streaming platforms in the music industry from the 21st century onward. To achieve this objective, the research adopts a qualitative approach of a theoretical, descriptive, and exploratory nature, structured through bibliographic and documentary research. The study is organized into three main sections. The first section (Chapter 2) addresses the foundations of the Creative Economy, using bibliographic research to examine the transition from ownership to access, the logic of platforms as Two-Sided Markets, and the new dynamics of the Attention Economy. The second section (Chapter 3) traces the historical evolution and market structure of the music industry through descriptive research, detailing the waves of creative destruction that culminated in digitalization and the emergence of streaming services. The third section (Chapter 4) investigates, in an exploratory manner and based on industry reports, the direct impacts of this new model, quantifying the sector's macroeconomic recovery, the spillover effects on tourism, and the asymmetries within the new production chain. The findings indicate that, although streaming has rescued the music industry from the piracy crisis and democratized distribution channels, the current remuneration model continues to concentrate income among major record labels. Therefore, the long-term financial sustainability of independent artists requires a transition from dependence on mass metrics toward the Superfan Economy, consolidating monetization through Direct-to-Consumer (D2C) strategies. [resumo fornecido pelo autor]