Zero bala: gestão em design na construção de um ecossistema que impulsione a carreira de profissionais da área

Abstract

In the context of the creative world, high employee turnover in companies and a lack of clarity and assertive direction in employee careers are prevalent issues. Design Management and Education can contribute to the gradual resolution of this problem for different audience profiles: employed professionals, freelancers, and agencies or companies in the creative field. This project questions the lack of structure, clarity, and incentives that the creative market itself fails to provide to professionals in the area, largely due to its unregulated nature. The objective here is to create a viable solution from a critical perspective, using Design Thinking methodology in conjunction with Design Management to propose this resolution. [resumo fornecido pelo autor]