Conecta: design como requalificador do uso do espaço público

Abstract

The central theme of this project is to find solutions for the devaluation of public spaces in large urban centers. From the beginning, cities were designed for cars and not for people, totaling in the shrinking spaces of interaction between residents. The purpose of this project is to value citizens by creating a good public space that encourages coexistence between people and makes them stay in those places. We analyzed data on how it is possible to connect people to these places, and how they enjoyed them in different ways, in addition to analyzing existing solutions in the market, target audience, trends and user behaviors. In this way, a business model was developed that contemplates modular urban furniture, visual identity, packaging, communication and applicability of services (sic).