Sociedade 5.0 e dimensão social da sustentabilidade: análise da percepção dos participantes em experiências turísticas com intencionalidade histórico-cultural

Abstract

Society 5.0 proposes a vision of a human-centered society in which science, technology, and innovation are directed toward addressing social problems and promoting quality of life and well-being. This approach shares common ground with the social dimension of sustainability, particularly regarding human-centeredness, inclusion, participation, human development, and relationships among people, communities, and territories. Tourism was defined as the field of investigation, focusing on tourism experiences with a historical and cultural purpose. Based on this delimitation, the following research question was formulated: What are the perceptions of participants in tourism experiences with a historical and cultural purpose regarding aspects associated with the social dimension of sustainability and Society 5.0? This study aimed to analyze the perceptions of participants in tourism experiences with a historical and cultural purpose regarding aspects associated with the social dimension of sustainability and Society 5.0. Characterized as exploratory and descriptive, with a quantitative approach, the study involved the development of ten analytical dimensions resulting from the articulation between Society 5.0 and social sustainability. Based on these dimensions, an instrument comprising 30 statements rated on a five-point Likert scale was developed. Data were collected from participants in tourism experiences with a historical and cultural purpose conducted in Caxias do Sul (RS). The data were analyzed using descriptive statistics, including measures of central tendency (means and medians), measures of dispersion (standard deviations), absolute and percentage frequency distributions, and comparative analyses. The results showed high levels of agreement across the ten analytical dimensions examined, with the highest mean scores observed for Human-Centeredness and Dignity (4.86), Participation and Co-Creation (4.80), and Inclusion, Diversity, and Equity (4.77). Participants recognized the contributions of these experiences to understanding history and the territory, cultural appreciation, and strengthening a sense of belonging. They also identified digital resources as tools for supporting the experiences and meeting human needs, in line with the perspective of Society 5.0. In turn, the Resilience and Adaptability dimension had the lowest mean score (4.08) and the greatest dispersion of responses. The study contributes to advancing discussions on the articulation of these frameworks in tourism and presents a possible methodological approach to quantitatively investigating perceptions related to Society 5.0 and the social dimension of sustainability, with potential for adaptation to different research contexts. [resumo fornecido pelo autor]