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Quem é visto, é lembrado? Uma análise da ferramenta de pesquisa eye tracking como auxiliadora no aumento da lembrança de marca
(2019-07-03)
The main objective of this monograph is to investigate the use of the eye tracking tool, in order to help increase brand recall. The research is based on the theorization of brand creation and management, as well as the ...
Vaporwave: arte, espólio, consumo e sua apropriação pela publicidade
(2019-12-20)
This study has as its theme Vaporwave, an aesthetic movement that appeared on the internet around 2010 and that has been appropriated by some brands through advertising campaigns. From the exploratory research method, the ...
Mad Women: a construção da identidade da mulher publicitária nas agências de publicidade da Serra Gaúcha
(2019-12-20)
This monograph aims to analyze how advertising women are building their identity in advertising agencies of Serra Gaucha. The paper first discusses in chapter 2 the history of women in society and how their identity as a ...
A apropriação do feminismo pela publicidade contemporânea e sua relação com o contexto social
(2019-07-20)
This monograph aims to analyze how the advertising that seeks to manifest feminist ideals in today's society develops, a complex context that involves a dispute between the exaltation and the opposition to feminism. The ...
A personagem feminina no vídeo publicitário “Coco Mademoiselle: the film - Chanel”
(2019-12-11)
This research presents the construction of the female character in the advertising video ?Coco Mademoiselle: The Film?. The research aims to understand the influences of the historical context on the female character ...
No mundo das lutas: importância do marketing esportivo para o fortalecimento da marca UFC
(2019-12-20)
This paper aims to analyze the importance of Sports Marketing in strengthening the UFC brand. The study consists of analyzing the concepts of marketing, sports marketing and branding and giving a history of how Vale-Tudo ...
Marilyn Monroe como arquétipo e endosso de marca
(2019-12-11)
Marilyn Monroe's image becomes desired by the marks during her life and after death. With this, the research objective is to study the brand archetype Marilyn Monroe and how it became endorsement in advertising. The ...