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Itens para a visualização no momento 341-360 of 1234
Quem é visto, é lembrado? Uma análise da ferramenta de pesquisa eye tracking como auxiliadora no aumento da lembrança de marca
(2019-07-03)
The main objective of this monograph is to investigate the use of the eye tracking tool, in order to help increase brand recall. The research is based on the theorization of brand creation and management, as well as the ...
A fotografia de casamento e o impacto do imediatismo nas redes sociais
(2019-12-11)
The present work seeks to investigate the dissemination of wedding photography at a time when social networks were not reality, more precisely between the years 1990 and 2000. How they contributed to leverage the event ...
O preto e branco como elemento da linguagem visual no cinema: estudo de caso dos filmes Logan e Logan Noir
(2019-12-14)
This study desires to investigate the cinema in black and white and the main objective is to find the meaning of not having collour inside of the film as a visual language form. Beside that, seek to analyse comparatively ...
Medição do nível de maturidade do uso de tecnologia em um ambiente da indústria 4.0
(2019-08-15)
Manufacturing is in transformation at a speed never seen before. The speed and impact is such that one speaks of a new industrial revolution, the fourth, industry 4.0. This transformation is driven by enabling technologies, ...
Proposta de desenvolvimento de uma plataforma e-commerce de insumos voltada a venda direta aos clientes
(2019-07-18)
In a market that gets more competitive and challenging each day, the companies need to be prepared to meet the demands of the market and to stand out from their competitors. After a survey in the main areas of the company, ...
Comparativo dos resultados econômicos e financeiros na cultura da uva sob a ótica da oferta para as vinícolas cooperadas, vinícolas privadas.
(2019-07-18)
This research concerns of a comparative analysis between private wineries and wine cooperatives, seeking to identify the best alternatives for grape growers to sell their product. In the scenario of the processors of the ...
Vaporwave: arte, espólio, consumo e sua apropriação pela publicidade
(2019-12-20)
This study has as its theme Vaporwave, an aesthetic movement that appeared on the internet around 2010 and that has been appropriated by some brands through advertising campaigns. From the exploratory research method, the ...
Mad Women: a construção da identidade da mulher publicitária nas agências de publicidade da Serra Gaúcha
(2019-12-20)
This monograph aims to analyze how advertising women are building their identity in advertising agencies of Serra Gaucha. The paper first discusses in chapter 2 the history of women in society and how their identity as a ...