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Percepção dos consumidores de diferentes culturas em relação à estratégia de storytelling
(2019-12-10)
The way companies are communicating with their customers has been changing, once traditional advertising pieces, in the face of a world filled with information, are no longer able to hold the public's attention. Therefore, ...
A influência do design na decisão de compra
(2019-12-05)
Showrooming: fatores determinantes que impactam na intenção de compra de eletrônios e eletrodomésticos
(2019-07-09)
The use of tools for virtual research and/or acquisition provides to the customer new experiences of purchase goods. With the objective of contributing to understanding the attitude and behavior of the buyer at the time ...
A representatividade na comunicação: o papel do negro na publicidade brasileira
(2019-07-15)
This monography aims to address aspects related to the perception of Brazilian consumers about the presence of the black people in the country's advertising, analyzing the causes and benefits that this theme can bring, ...
Como a narrativa transmídia transformou Harry Potter em um fenômeno
(2019-07-15)
This work quests identify how the Harry Potter literary work became a phenomenon storytelling transmedia, associated with the importance of the consumer for the development of the literary work for other platforms. The ...
Análise de identidade e personalidade da Vans : estudo de caso e representação de seus consumidores ao longo da história da marca
(2020-07-27)
This study seeks to present the identity, brand personality of Vans and also demonstrate how the personality and self-concept was portrayed of consumers towards its advertisements. The research has the general objective ...