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Marketing sensorial: a influência dos sentidos sensoriais na experiência do consumidor
(2021-12-11)
The constant increase in competition in a globalized world makes companies increasingly look for a differentiator compared to others in order to retain and attract new customers. This study aims to identify how sensory ...
O papel do marketing no processo de internacionalização de empresas da Serra Gaúcha
(2021-12-09)
Globalization, together with the business internationalization, has reduced the istances between nations and consequently enabling companies to reach new markets. In this ontext, arketing becomes an important knowledge ...