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A lembrança de marca e o uso de brindes na promoção de vendas
(2021-12-11)
The research had as a general objective to analyze the use of gifts in sales promotion strategies and to verify the brand recall process in the consumers' minds. One of the strategies used by marketing to achieve brand ...
Video games como mídia publicitária: análise da marca Cup Noodles inserida em final Fantasy XV
(2021-12-11)
The purpose of this research was to discover how storytelling differentiates the Cup Noodles ingame announcement in Final Fantasy XV of the others, following a case study of the Final Fantasy XV game. To achieve this goal, ...
Representação humana, experiência estética e consumo adulto na atualidade: bonecas e colecionismo
(2021-12-20)
The present work aims to investigate human representation and its relationship with adult consumption, especially with regard to dolls collecting. The study initially presents a discussion about human representation, ...
O novo mercado fonográfico: a era das plataformas digitais e selos independentes - um estudo do selo Honey Bomb Records
(2021-07-10)
This work has as its theme the relationship between the Spotify digital platform and the musical releases of artists from the Honey Bomb Records label. The analysis uses as object of study two albums released by the label ...
Storytelling como possibilidade para a construção de marcas pessoais de sucesso: estudo de caso Manu Gavassi
(2021-12-20)
This work aims to understand how storytelling helps to build sucessful personal brands. For this, the methodology is an exploratory-descriptive and bibliographical research, providing opportunities for a better analysis ...
A linguagem sonora na construção do terror no audiovisual: uma análise das aberturas da série American Horror Story
(2021-12-14)
This study aims to understand the role of sound composition in horror audiovisual productions. As a theoretical basis, the following concepts were used: Meaning of language, which consists of understanding how messages ...
Por que amamos a música que consumimos? O pop em busca da sensibilização do público
(2021-12-20)
Pop music has been growing exponentially and gaining large proportions in the global music scenario. In view of that, the present study aims to comprehend the elements and resources used by the music industry to embellish ...
Conectando-se ao consumidor de jogos da nova geração através da publicidade in game - caso Fortnite
(2021-07-10)
This work had the purpose of research to discover how the games of the new generation of video games connect to the consumer, through a case study of the game Fortnite. To achieve this goal, bibliographic research was used ...
“A linda ex” - feminismo e estereótipo da mulher na publicidade brasileira
(2021-01-05)
Observing the importance of social movements in today's society, this research seeks to understand how feminism is used in cosmetics advertisements. As a guiding means, the 2015 campaign, "A Linda Ex", will be used, verifying ...