Cerca
Items 11-20 di 55
A adaptação das histórias em quadrinhos para o cinema: análise das representações do empoderamento feminino na personagem Mulher-Maravilha
(2020-07-27)
The objective of the study is to verify the evolution of the character Wonder Woman throughout the comic books ant its adaptation for the cinema, in order to detect reflexes of the feminine empowerment that happened socially ...
O legado da princesa : a construção da personagem feminina em Star Wars
(2020-07-29)
This work aims to understand how the female character is constructed in the North American science fiction saga Star Wars, with an approach that involves, notably, the perspective of myth and how it?s constructed. The case ...
O futebol feminino "Veio Pra Ficar": um estudo de caso da campanha de lançamento do batom "Power Stay" da marca Avon com a jogadora Marta
(2020-07-27)
This monograph presents a study about Avon's "Veio Pra Ficar" campaign regarding the launch of the Power Stay lipstick, which was hosted by the soccer player Marta. To contextualize the scenario for launching the campaign ...
Gestão de marca de celebridades: uma análise das redes sociais de Harry Styles
(2021-07-10)
This work aims to analyze the management of the Harry Styles brand, on social networks, from the theoretical perspective of marketing and advertising. This work aims to analyze the management of the Harry Styles brand, on ...
Como o cinema imita a realidade? O caso do ônibus 174 no cinema brasileiro
(2021-12-20)
The present study has as its theme the simulation of reality in cinema, and its objective is to understand the role of audiovisual language in the representation of real stories in cinematographic works, especially in the ...
Fake news como ferramenta persuasiva de desinformação na era da pós-verdade
(2020-12-17)
The present academic work studies the fake news through the communicative and persuasive bias, as well as its insertion in the post-truth context. It aims to identify how fake news persuades with false information in the ...
Stranger Things: uma análise sobre a construção do imaginário nostálgico da década de 1980 pelo olhar da direção de arte
(2021-12-20)
This study aims to understand the construction of the 1980s imaginary through the analysis of art direction, especially in the Stranger Things series. The research is divided into three main focuses: first - the discussion ...
A importância do redesign e do rebranding para as marcas: estudo do caso EQI Investimentos
(2021-07-15)
The present paper has the object of investigating the importance of redesign and rebranding to the brands, especially in the case of the company EQI Investimentos. The research is based on the concepts of design, focusing ...
Privacidade de dados no marketing: estudo de caso da Cambridge Analytica na eleição presidencial nos Estados Unidos em 2016
(2021-01-05)
This paper presents the case study of Cambridge Analytica, a company that acted as a partner in political campaigns, using mining and data analysis. The study analyzes the impact of the actions that were chosen in the 2016 ...