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O gesto da semelhança: a clínica, a escrita, o saber
(2023-11-30)
Ética publicitária em jogo: falácias da comunicação com o uso do greenwashing
(2023-12-20)
The present work aims to investigate how the advertising communication of current beauty product brands covers up relevant information related to sustainability based on greenwashing techniques. Thus, the methodology ...
Uma nova perspectiva para a comunicação junto ao consumidor: a possibilidade da publicidade nativa
(2023-12-20)
The presente work aims to understand the possibility of a more spontaneous and authentic communication for brands, based on the concept of native advertising, which can be understood especially from the context of digital ...
A influência da marca na compra de chocolates pelo consumidor: um estudo a partir da técnica de blind test
(2023-12-20)
The present study aims to understand the influence of the brand on the consumer's chocolate purchase decision process, especially using the blind test technique. For this, there is an initial quantitative approach with ...
Marketing esportivo: o elo da National Basketball Association no enriquecimento da experiência do consumidor
(2023-12-12)
The brand development of the major North American Basketball League, the National Basketball Association (NBA), has diverse strategies to generate sale and business in the sport market. Nonetheless, the hurdle of customer ...
Experiência escolar juvenil em periferia urbana: sentimentos de injustiça e processos de reconhecimento
(2024-01-27)
This thesis research, developed in the Postgraduate Program in Education of Universidade de Caxias do Sul, in partnership with Universidade do Planalto Catarinense, from October 2019 to October 2023, had as its main ...
A potência estética e humanizadora do contador de histórias
(2024-01-27)
The act of telling is a way of registering and sharing human experience and culture to generations. In Brazil, since the creation of PROLER, the way of promoting literature through storytelling has been gaining strength ...
Análise de um motor ciclo diesel operando com biodiesel aditivado com nanopartículas de óxido de alumínio
(2023-12-14)
The present work proposed to experimentally analyze the performance and gaseous emissions of a diesel cycle internal combustion engine, operating with mixtures of biodiesel and aluminum oxide nanoparticles. Due to the ...
Mediação da literatura : contação de história pelo Youtube
(2024-01-27)
The way storytelling happens changes over time. Even though gestures and voice are vehicles for telling stories, the ways and means of telling are changing with the intention of reaching those who are not physically close ...
Comunicação de marcas em tempos de pandemia COVID-19 e o uso da estratégia de aducation: estudo de caso iFOOD
(2023-12-20)
This work presents a research that has the main objective of investigating the relationship between education and advertising from the education strategy used during the world pandemic of Covid-19. It has an exploratory- ...
Em busca de uma comunicação engajadora no Instagram: planejamento de marketing digital para a empresa Gramado avicultura
(2023-12-20)
The present work aims to idealize a plan in the scope of digital marketing in search of engagement of the public of the company Gramado Avicultura in the social network Instagram. For this, the methodology used involves ...