Now showing items 1-10 of 26
Análise das técnicas de persuasão e heurísticas na campanha de lançamento da marca Amanco no Brasil
This paper aims to understand how the persuasion and heuristics techniques were used in the purchase decision processes in the launching campaign of the Amanco brand launch in the Brazilian market in 2006. For this, a ...
Fatores comportamentais determinantes na propensão ao endividamento dos consumidores caxienses
Within the context of the modern theoretical framework of Behavioral Finance, this study focused on conducting a more specific and subjective investigation, exclusively seeking to analyze the behavioral factors that are ...