Within the context of the modern theoretical framework of Behavioral Finance, this study focused on conducting a more specific and subjective investigation, exclusively seeking to analyze the behavioral factors that are ...

The present study analyzes the behavior of the consumer inserted in an experimental scenario of co-creation in two groups with different cultural traits. For this purpose, a descriptive quantitative research was applied, ...

The way companies are communicating with their customers has been changing, once traditional advertising pieces, in the face of a world filled with information, are no longer able to hold the public's attention. Therefore, ...

The use of tools for virtual research and/or acquisition provides to the customer new experiences of purchase goods. With the objective of contributing to understanding the attitude and behavior of the buyer at the time ...

This monography aims to address aspects related to the perception of Brazilian consumers about the presence of the black people in the country's advertising, analyzing the causes and benefits that this theme can bring, ...