O uso estratégico do instagram pelos influenciadores digitais: um estudo de caso da Rafaela Grolli e o perfil Fica a Dica Caxias

Abstract

The theme of this research refers to the role of digital influencers in communication processes permeated by the digital environment. More specifically will analyze the practices of this professional in the scope of Instagram. The study aimed to reflect on the use of Instagram by digital influencers and allowed us to understand the relevance of this social network for the communication strategies adopted by professionals. The methodology was based on bibliographic research, which brought references on the subject researched, and the case study of the digital influencer Rafaela Grolli, creator of the profile Fica Dica Caxias, which provided a closer evaluation of the object of study. The qualitative interview with the influencer brought knowledge of the strategies adopted in this network. The study concludes that Instagram is an important tool available to communication professionals, both for connecting people and for companies. [resumo fornecido pelo autor]