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Pandemia de COVID-19 e o uso das redes sociais: a busca por procedimentos estéticos e a reafirmação dos padrões de beleza
(2021-12-11)
This paper aims to understand how following social networks for long periods of time can be increasingly reaffirming the standards of beauty that have been imposed on women throughout history. Through the chapters on each ...
Endomarketing como ferramenta introdutória da diversidade dentro de uma empresa varejista um estudo de caso da sim rede de postos
(2022-07-16)
The tool aimed to understand that the way of conducting the technique and the work environment can be a fundamental working tool for the diversity of work in the LGBTIA+ public, inducing a work study on a SIM Rede de Postos. ...
A contrapropaganda como estratégia de desconstrução do inimigo em um grupo de WhatsApp
(2022-07-16)
This study aims to identify the counterpropaganda strategies that work to deconstruct the image of a political opponent from the content present in a WhatsApp group of supporters of President Jair Bolsonaro. For this, it ...
Como a publicidade e comunicação são aplicadas em The Last of Us e nos jogos digitais independentes
(2022-12-17)
In this project, a study was carried out on advertising in the world of digital games, focusing on the critically acclaimed game, The Last of Us. The relationship between video game fans and the industry was also addressed ...
Proposta de implementação de logotipos dinâmicos para a cidade de Florianópolis
(2022-12-14)
A brand is the set of visual and verbal elements that create the identity of an organization, being the key for everything that is known about a particular company, in addition to being the representative of its market ...
A propaganda nazista no cinema: a construção da obra cinematográfica “Triunfo da vontade” a partir dos princípios teóricos de propaganda do movimento
(2022-12-17)
This research aims to develop a greater understanding of Nazi Propaganda, focusing its study on the use of cinema as the primary propaganda tool of the Movement and, relating the Theoretical Principles of Propaganda, ...
Do Olímpico à Arena: um estudo sobre as mudanças de comportamento dos torcedores do Grêmio FBPA
(2021-01-05)
The major objective of this work is exploring the changes in the behavior of Grêmio FBPA fans caused by the transition from the Monumental Olympic Stadium to the Arena do Grêmio, located in the great Porto Alegre (RS). To ...
Qual é a relação dos consumidores fãs de Hot Wheels com a marca?
(2022-07-21)
This article is about Lovemark. The objective of this work is to find out what is the relationship between Hot Wheels fans and the brand. The object under study is the miniature cars of the Hot Wheels brand together with ...
A publicidade em meio à sociedade do cansaço: seria o minimalismo a alternativa mais eficiente para a otimização do consumo de informações?
(2023-07-11)
This research seeks to discuss the hypothesis of the minimalism being the best way for a faster and clear content absorption or not. Thereunto, besides the current society moment diagnosis, focused on the pattern of the ...
Marketing jurídico digital e o provimento 205/21 do código de ética da OAB
(2023-07-20)
The present undergraduate thesis aimed to investigate the exponential growth of Legal Marketing in the digital age, as well as to analyze the practical consequences in the daily life of lawyers in light of the ethical-professional ...