Planejamento de exportação e escolha de um mercado alvo para internacionalização de uma micro e pequena empresa do setor metal mecânico localizada na Serra Gaúcha

Abstract

The world has been going through several transformations, as in the political-economic perspective, as in the management of organizations. As a result of these transformations, companies are faced with a new reality, whose reflections are invoked by the market and competition. To serve this globalized market, companies are forced to be competitive and qualified. And in the case of micro and small companies it is no different, since they play a fundamental role in the Brazilian market today. For this, they need qualified professionals, either as advisors and/or consultants to help in this internationalization process. The present work developed an export planning with a view to choosing a possible target market for a group of products with the same Mercosul Common Nomenclature - NCM produced by a micro and small company in the metallurgical sector, located in Serra Gaúcha, in the State of Rio Grande do Sul - Brazil. The work made a qualitative and bibliographical research, using the deductive method and a case study in a micro and small company that intends to export and enter the international market. After elaborating the export planning and applying it to the company under analysis, it was found that it is prepared to go international and that the most viable market for the export of the product group is Argentina. [resumo fornecido pelo autor]