Transformação digital no processo de importação: estudo de uma empresa do setor eletrometalúrgico localizada no Sul do Brasil

Abstract

The fast progress of the digital technologies and the advent of "born digital" companies pressure originally analog businesses to adapt quickly to the market changes to ensure their self-preservation. Therefore, digital transformation became the center of new adaptation strategies in the corporate world, even when its concept is not fully comprehended. Given the context, the present research has the goal of evaluating the digital transformation maturity of an electrometallurgical industry located in Farroupilha/RS. To achieve this goal, the main aspects of digital transformation and their impacts on the organizations were identified, as were the maturity models already developed on the subject, and, among these, the ones that could be applied to the import process. Ultimately, an adaptation of the maturity models identified was elaborated for the import process. This adapted model was then applied to analyze the stage of the digital transformation of the import process of the chosen company. The results point that the import process currently finds itself on the third level of digital transformation maturity. This indicates that the company is going through deep changes in its organizational culture and hierarchy, as it also develops more digitalized processes. In this stage the company must start to enhance its communication strategies once user centered processes become part of its routine. [resumo fornecido pelo autor]