Viabilidade de implementação de uma comercial importadora de luminárias fotovoltaicas

Abstract

The technology and innovation sector is one of the fastest growing market and economically, generating vast competition for companies operating in the segment. Therefore, it is pertinent to take advantage of technology, even if it comes from abroad, to promote the well-being of the population and the efficiency in the use of energy supplied by the planet. In this context, the following research aims to identify the feasibility of developing and importing photovoltaic luminaires with a Chinese supplier. This study seeks to identify potential suppliers, bureaucracies involved in the import process, logistical processes, marketing strategies and commercial viability of this product in Brazil. In order to achieve this objective, qualitative methodological procedures were used, respectively applying exploratory and descriptive levels through a strategy of generic qualitative research, with data collection technique through interviews and content analysis. Based on the data obtained and its due analysis, the results found demonstrate that there are potential products in the country of research, and that in fact it is a global trend the efficient use of electricity, allowing the implementation in Brazilian territory, through assertive commercial execution and a good relationship with customers. Also, the photovoltaic luminaire in question, has a tendency to be implemented more frequently, due to environmental issues and awareness of the population, besides Brazil has strong solar incidence, which is an advantage for the production of photovoltaic energy. [resumo fornecido pelo autor]