Um estudo de caso comparativo entre importação e aquisição no mercado nacional de peças de alta performance para veículos antigos

Abstract

The following study aims to understand the main differences found in the purchase of high performance parts in two different markets. In this sense, the main objective was the comparative analysis of import and the domestic market acquisition. Therefore, it was developed a study, applied in the Brazilian market, due to the dissemination of the automotive culture and motor sports within the country, showing growth potential for automotive market and related business opportunities. Even so, the study was applied and deepened in the American market, because this one is the country where car customization was born, besides being the main supplier of high performance parts. Furthermore, the study is intended to identify potential suppliers together with an analysis of commercial, technic characteristics of the products for a further import costs simulation. Through the use of quote requests and supplier selection methods, the contact with the potential suppliers was possible, bringing required information to select and calculation of the costs to import the goods. The results had showed that the two marks has qualified and experienced suppliers, capable to offer high quality products. Last but no least, it was possible to perceive that even the American parts suffer with import costs, even so, the market is open to sell these parts, mainly with an eventual US$ fall. [resumo fornecido pelo autor]