Análise comparativa sobre o comportamento do consumidor brasileiro e norte americano quanto a vinhos finos

Abstract

International trade is the field of knowledge that allows the possibility of negotiation and connection between the four continents, making products from all over the world circulate through diverse cultures and new consumers. Wines are part of this international trade global economy, generating large profits and providing new experiences to its consumers. Thus, often the country of origin directly influences the consumer's product choice, who has a pre-established idea, giving preference to some wines according to their origin, which sometimes is done erroneously. To identify the relevance of the country of origin in product choice, as well as to identify the consumption pattern of Brazilians and Americans, it was applied, through interviews with people working in the international trade sector of wineries, quantitative research with American final consumers, and experimental research through blind tasting with consumers and specialized sommeliers, where they evaluated the products without knowing the country of origin. In general, the obtained results indicate that wine consumers are demanding in the evaluated aspects, especially as indicated by the experimental research results, where the participants were surprised by the results at the end of the blind tasting, which found different origins of wines elected as the best evaluated. [resumo fornecido pelo autor]