Viabilidade de abertura de uma comercial importadora de insumos para produção de cerveja artesanal

Abstract

In a world that is constantly evolving and changing in the form of consumption and service provision, the beer market also presents consumers with more demanding preferences and more refined taste, causing the different breweries to seek in various formulas and recipes, develop products that best meet the market demand and, consequently, that somehow keep this consumer loyal, preventing him from seeking other beers in the market. This work aims to analyze the feasibility of opening a commercial importer of raw materials for craft beer production, with the initial purpose of reselling it to breweries in Bento Gonçalves and region, with the possibility of expanding the business in the future to other markets in the state and other regions of the country. Data and information about the sector were listed, with the purpose of finding out how the segment is currently doing, demonstrating that it is in full productive growth. Subsequently, an interview was applied with entrepreneurs of the segment, to understand the brewery activity, as well as the local consumer of craft beers. Fundamental data was sought, such as the frequency of purchase, quantities, among others. In addition, it is also presented how the company will be structured, as well as its marketing plan and processes. Finally, sales projections, results, and economic indexes that suggest the economic viability of the business were performed. [resumo fornecido pelo autor]