A gestão de expatriados e seu papel na internacionalização de empresas da Serra Gaúcha

Abstract

With the exponential advance of the internationalization of companies, expatriation has become increasingly common within the strategies adopted by companies. This study aims to analyze expatriate management and its role in the internationalization of companies in Serra Gaúcha. To achieve the proposed objective, exploratory qualitative research was applied by the author, through interviews with managers of teams in which employees were expatriated, in order to map the expatriation processes of each of the companies, identify the profile of expatriate employees, as well as the advantages and difficulties of this process from the point of view of companies. In addition, we also sought to draw a parallel between markets and the use or not of the expatriation action. The results showed that the key role of expatriation within companies is to bring the relationship with customers and/or suppliers closer, in addition to seeking competitive advantages by experiencing all the nuances of the market in question. It was also possible to identify some gaps in the processes of the analyzed companies, including the lack of structuring and protocols for conducting the expatriation processes and the lack of monitoring the adaptation and development of the expatriates during their period abroad. [resumo fornecido pelo autor]