Análise da viabilidade de importação de rádios para uma distribuidora automotiva da Serra Gaúcha

Abstract

The present work aims to analyze the feasibility and cost-benefit of a possible import of an automotive radio model already acquired by the Caxiense company GBL Distribuidora Automotiva from national suppliers. The study began with the diagnosis of all sectors of the company, which has been in the vehicle accessories market for over eight years and distributes products throughout the state of Rio Grande do Sul. The project presents the analysis of the strengths and weaknesses of each department, threats, opportunities and the construction of a Swot Matrix based on these data. The method used was the case study with qualitative research at an exploratory level. In the development, a bibliographic search of all the concepts related to the import process was carried out in order to improve the search for the ideal country that could send the items at a lower price. After the surveys, China was selected as the main supplier of this item based on parts purchased nationally. There were more than twenty quotes received from the suppliers found and among them, five were used to calculate freight costs and all relevant fees. Through this analysis, it was possible to identify that, due to the values calculated based on the current dollar rate, the process would not become viable for importing the established amount of one hundred pieces, since the final cost per radio unit would be more than double that of value that is currently sold in the company. [resumo fornecido pelo autor]