Estratégias para fortalecimento do e-commerce da empresa Tramontina USA

Abstract

This paper presents the business diagnosis of a company, located in the city of Houston, United States, which has as activity the commercialization of kitchen products, such as cutlery, trash bins, pots and cutlery for professional use, gardening tools, among others. The present study analyzed all areas of the company and the environment in which it is inserted, aiming to understand its organizational scenario in order to obtain information about the strengths and weaknesses, threats and opportunities. From the information and data provided by the company, the analysis of the SWOT matrix was performed. The proposal of this work is to propose strategies and improvements aimed at leveraging sales in e-commerce of the company. In order to achieve this objective, qualitative research was used, at the exploratory level, using the strategies of case studies, bibliographic and documentary research, and, finally, unstructured interview with content analysis. From the results obtained, strategies were presented that the company under analysis can apply in the e-commerce in order to attract and retain new consumers. [resumo fornecido pelo autor]