A imensidão de mortos: uma análise de trailers que antecederam as maiores audiências da série The Walking Dead

Abstract

The present essay analyzes trailers that preceded the biggest audiences of the American series The Walking Dead. The object of study of the present research is constituted by the trailers of the 5th and 7th seasons of The Walking Dead and its general objective is to analyze the contents and project how the persuasive elements present may have contributed to the series' ratings. Other objectives include: the study of the series; understanding the context of trailers; the study of the language elements of the trailers; understanding of the persuasive elements present. In this sense, the theoretical framework involves theoretical lines about cinematographic elements and their history; it comprises studies on persuasion and, also, more specific questions of the nature of trailers and also of The Walking Dead series. The methodology used followed an observational and descriptive line, being used in a way in which the theoretical framework was used as a basis for analyzing the research locus. As main results, we can mention the understanding that there is a very large persuasive function in the audiovisual trailers of the series and the understanding that the audiovisual elements present in the trailers are thought to have had some influence on the series' audience. [resumo fornecido pelo autor]