A economia criativa analisada na produção do Souvenir gastronômico : um estudo sob o viés cultural

Abstract

Creative Economy is a study area that aggregates symbolic and commercial value to products and services which are based on creativity, innovation and endogenous culture. Analyzing the Ministry of Culture’s theories, it was possible to identify some related variables at Creative Economy: social, economic, environmental, cultural and innovation. From these, cultural was applied in this research, specifically in the gastronomic souvenir production. In Tourism, one of the products that may be prepared in accordance with Creative Economy standard is the gastronomic souvenir. That touristic element, through its know-how, transmits the local culture to tourists, making as that it recalls of the experienced moments on the trip and also discloses the touristic destination, when it is used for gifting. Thus, this dissertation aims to identify how it takes place the cultural variable description, according to the Brazilian Creative Economy’s guiding principles in the production of gastronomic souvenir present on the “Smoke Mary” (Bento Gonçalves – RS) train tour. Therefore, the methodology of this research makes oneself up as exploratory as much as their objectives; in the technical procedures predominates the case study model; on the research question approach it regards oneself as a qualitative study; the data collection was carried out through of a semi-structured interview; a last, the data were analyzed using the triangulation method. After that, it was verified that the culture description in the gastronomic souvenir production happens in various stages of the preparation of that delicacy. It observes itself presence in use of regional ingredients; in undertaking participation in local cultural events; in forefathers’ know-how ransom; in preference for region suppliers; in local disclosure through the products package and labels, among other situations. Thus, it follows that the local culture use in gastronomic souvenir preparation, it propitiates the region positive impacts, in products with higher added symbolic value. Those impacts may be noted in cultural sphere through the protection, valorization and culture local promotion; in social with the income and employment generation; in economical with the exchange value constitution for the region and in environmental with the little pollution generation, for example.