Espetáculo no prato: o uso do Instagram como estratégia de comunicação na gastronomia

Abstract

Food is an element that transcends its functional role and becomes a means of communication and expression, acquiring meanings that go beyond simple nutrition. In the digital age, this dimension is amplified, allowing a new way to explore, share, and experience the senses through technology, which transforms the way individuals perceive, interact with, and relate to food. With the aim of better understanding this reality, this study's general objective is to analyze social behavior regarding food photography and its relationship with the Instagram social networking app. The bibliographic analysis provides a solid theoretical background for the development of the research, with a quantitative methodological approach. The results show that publications are forms of image creation and reputation management, meeting both esteem and social needs, and are often linked to personal, cultural, and emotional values. [resumo fornecido pelo autor]