Análise e seleção de mercado para internacionalização da Vinícola Salvati & Sirena

Abstract

In the context of a globalized economy, the pursuit of internationalization stands as a pivotal strategy for enterprises seeking growth and enduring viability, including within the viticultural sector. This case study, centered on Vinícola Salvati & Sirena, located in the wine-producing region of Bento Gonçalves, sets out to chart the international wine market and pinpoint prospective export destinations. Through a nuanced comparative market analysis, leveraging PESTEL analysis and a rigorous market selection framework, the United Kingdom has emerged as the most auspicious market. This country is distinguished by a discerning consumer base whose preferences resonate with the company's offerings and a sociocultural context that presents an accommodating backdrop for market incursion. The insights gleaned from this study are determinant for Vinícola Salvati & Sirena, signaling viable markets and formulating blueprints for international triumph. The findings present promising prospects for the company, and also contribute to the literature on international wine trade, underscoring the importance of a multifaceted market analysis in strategic decision-making. [resumo fornecido pelo autor]