Estratégias para exportação via e-commerce de pequenas e médias empresas moveleiras da Serra Gaúcha

Abstract

The e-commerce tool facilitates the internationalization of companies, allowing for a global presence at a low cost. This work focuses on e-commerce and the strategies that need to be implemented for its success in the furniture industry. The main objective of this investigation is to develop a proposal for strategies that enable e-commerce exports for small and medium-sized furniture companies in the Serra Gaúcha region. To achieve this, qualitative research methodology was used at an exploratory level, employing multiple case studies, bibliographic research, and documentary research as strategies. The research participants were companies located in the metropolitan region of Serra Gaúcha, which were interested in implementing or improving their e-commerce operations. In the development of the work, specific business plans were prepared for companies A and B. Company A, which intends to operate in the B2C model, should strengthen its commercial relationships and adapt its products to meet international demands, aiming to increase its global presence. Company B, which operates in both the B2B and B2C models, should continue investing in digital marketing strategies and optimizing its e-commerce operations to expand its international customer base. Both companies can use e-commerce as an effective tool to reach a global market, increasing their competitiveness and presence in the international market. [resumo fornecido pelo autor]