Desafios e oportunidades na produção de produtos com certificação Kosher para exportação

Abstract

This study aims to analyze the challenges and opportunities involved in producing Kosher-certified products for export. The methodology used was qualitative exploratory research, with in-depth interviews conducted with certified companies and Kosher process experts companies. The results indicate that Kosher certification offers significant advantages for accessing specific markets, such as the United States and Israel, where this kind of certification is valued by both the Jewish community and consumers focused on high-quality standards. However, the certification process presents considerable challenges, such as adapting facilities, strict input controls, costs increase, and specific training and audit requirements. In conclusion, Kosher certification proves to be an effective strategy for companies seeking international expansion, as it provides credibility and aligns with trends toward healthy, traceable food consumption. [resumo fornecido pelo autor]