O olhar do relações públicas sobre a promoção de experiências em eventos esportivos: um estudo sobre os torneios de Padel

Abstract

The growing popularity of Padel in Brazil, especially in Rio Grande do Sul, highlights a global trend towards sporting diversification and opens up new opportunities for Public Relations professionals. The research's guiding question is "What is the contribution of the Public Relations professional to the development of positive experiences through the organization of sporting events, specifically Padel tournaments?" and focuses on the professional's perspective on the organization of sporting events, in the current context of Padel in Serra Gaúcha, through the analysis of experiences promoted in a stage of the Circuito Gaúcho de Padel. This study is considered exploratory of a qualitative nature, where questionnaires were applied to the public involved in the event. In the research, it was possible to identify that the presence of a Public Relations person with experience in events can optimize experiences at events, ensuring that the experiences of participants and athletes are positive, further enhancing the success and impact of padel tournaments. [resumo fornecido pelo autor]