A importância dos eventos culturais: um estudo sobre a 32ª edição do FestiQueijo

Abstract

His research examines the perspective of public relations professionals on cultural events and the importance of promoting culture, leisure, and social interaction. The guiding question was to understand the contribution of public relations in organizing cultural events that provide entertainment and social interaction for both tourists and the local community. Characterized as an exploratory study with a qualitative approach, data collection involved questionnaires and netnographic research. Based on data interpretation and analysis, it was observed that, although the 32nd edition of FestiQueijo did not include a public relations professional in its organization, the event provided positive experiences for participants, fostered social interaction, and reinforced the city's cultural identity, with particular emphasis on gastronomy. In this context, public relations professionals emerge as essential to strategically organizing events, ensuring effective communication, strengthening relationships with the audience, and aligning event objectives with participant expectations. [resumo fornecido pelo autor]