Hospitalidade. turismo e desenvolvimento turístico : construção do perfil de uma comunidade como corpo coletivo acolhedor, sob a ótica de sujeitos primariamente acolhedores, numa perspectiva sociodinâmica relacional

Abstract

In the context of the process of the tourist potentiality’s developement of a place, it is necessary to give voice and to listen to the community in order to create solid bases. The present study tried to elucidate the following question: Which features can show tourism and welcoming conceptions and the stablished relations between these phenomenon by the primarily welcoming subjects of Urupema/SC city, concerning to a construction of this community profile as a Welcoming Collective Group? Then this study set as objectives: to infer and to analyze the traces of these conceptions and relations; to provide a construction of subsidies in order to make this community recognized as a Welcoming Collective Group – WCG, in Santos, Perazzolo and Pereira (2014) definitions, and to its inhabitants can recognize the relational dynamic of this Group and recognize themselves; to point out subsidies to favor some actions, in order to promote the development of the welcoming competence. And contribute to the potentiation of the tourism development of the city taking into account the municipal and state public policy.Without considering the multiple analitic sides of the tourism and the welcoming, this study has as basic assumptions of reference the conceptual propositions of tourism by Perazzolo, Santos and Pereira (2013) which were constructed at the psycanalisis theories, specially with the Freud and Lacan’s contributions about the subject constitution as well as hospitality or welcoming which were comprehended as one of the tourism founding elements.The research is exploratory descriptive and has the qualitative character priority and developed methodological procedures which were defined by the hermeneutics approach of the data which were obtained by semi-structured interviews with 17 subjects of different segments that are considered as representative in Urupema’s community.The analysis and interpretation of the results were done by the Content Analysis (BARDIN, 2000) and complemented by the analysis of the Linguistics of Enunciation (FUCHS, 1985 and FLORES et al., 2009). The discursives detectors pointed out to a tourism conception underlying to the subject’s speech which is predominantly with marketing fields with emphasis to the structural and operational kinds linked to the offering and demanding of tourism products in order to the constitution of a touristic destination.This structural and services provision is derived from the prioritization of an instrumental pattern of the welcoming willingness (the welcomer as the environment, a mechanism to attend supposed internal and self-centered dermands of the tourist/guest) our tourism conceptual references typologies were developed by Perazzolo, Santos and Ferreira (2016) and related to the welcoming of the willingness in the hospitality’s construction.In terms of the features that delineate the Urupema’s community profile as WCG, it was not identified by the primary welcoming subjects, a direct and sufficient comprehension, and consequent implementation of the systemic relations, inherent to the model, among services, management and culture, undermining the linkages among them.In this sense, we propose something beyond training or professional qualification, the planning and development of some collective reflexive actions which can favor tourism and welcoming conceptual resignifications and of the related relations on the part of the primary welcoming subjects which would make known on the strengthening of the sense of belonging to this community and then to reflect at the tourism and welcoming daily practicing.