¡Trae tus colores! : a (sex)usualidade no turismo LGBT

Abstract

This work proposes a problematization of LGBT Tourism segment, based on analysis of the interpellation mechanisms that are responsible for produce the LGBT subject as a LGBT tourist. To do this, assume the promotional leaflet of the campaign "TRAE TUS COLORES!" as the materiality from which eight discursive sequences are taken to compose the analysis corpus. This campaign, supported by the Brazilian Tourism Institute (EMBRATUR), promoted Brazil as an LGBT tourist destination in December 2014 in the cities of Madrid and Valencia, Spain. The analysis of the promotional leaflet is affiliated to the theorical-methodological dipositive of French Discourse Analysis theorized by Michel Pêcheux, articulating concepts from three theoretical fields: Psychoanalysis, Historical Materialism and Linguistics. For that reason, approaches the concepts of subject and ideology to discuss the mechanisms through which ideology interpellates these subjects, authorizing some senses to their unconscious desire and disallowing others. This process, responsible for identifying the subject and censor the desire, produces psychical and physical displacements, interpreted here as the search for the realization of desire through travel. Assume, therefore, that the impossibility of taking a position, as well as inscribing the desire, is what promotes the displacement of the subject, the research makes a return to the field of Tourism. The latter is approximated to the notion of spectacle (DEBORD, 1997), from which it is possible to perceive the fetishization of the subject's desire to guarantee the alienation of this subject from his own situation. Then, the analysis of the selected discursive sequences demonstrates the process of production of senses from the imaginary formations (PECHEUX, 2014a). In the way described, the work suggests think Tourism as an ideological apparatus of State (ALTHUSSER, 2003), because it functions as a field of reproduction of the dominant ideology, which is the ideology of the ruling class, responsible for regulating discourses that speak of and for LGBT subjects. Discourses about a stigmatized sexuality, including through Tourism, mobilized around the significant sex and intrinsically imbricated in the game of ideological forces of domination of these subjects.