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Estereótipos da cultura brasileira representados pelos jogos eletrônicos e filmes norte-americanos
(2021-07-21)
The north-american culture industry, through its many segments, has relevant economic power and global reach. Thus, products arised from this industry can influence the world view of citizens from different countries. The ...
Dificuldades logísticas enfrentadas pelos exportadores de soja no Rio Grande do Sul
(2020-12-16)
One of the main difficulties faced by soy producers and exporters in the State of Rio Grande do Sul is the precariousness of the logistical system used for the production flow. This situation motivates the identification ...
Comércio ilegal de madeira: uma análise da regulamentação criada pela União Europeia para as importações
(2021-07-10)
In recent decades, the environmental theme has been gaining space not only in government discussions, but also in the academic and business world. Nations, companies and individuals are expected to gradually assume greater ...
Estratégias de branding em países da América do Sul: uma análise comparativa no segmento de smartphones
(2020-07-15)
Nowadays, technology and innovation is one of the fastest growing segment in both commercial and economic areas, generating vast competition between several companies. Therefore, it is pertinent to understand how the main ...
Efeitos da guerra na exportação de frango brasileira: uma análise da República do Iraque
(2020-07-15)
The competitiveness present in the international market means that exporting companies do not discard markets with more complex negotiations, after all, these are commonly the most profitable. Considering that, this paper ...
O processo de intercâmbio de estudantes brasileiros para a Austrália
(2021-07-13)
For providing several benefits of a professional nature and personal development, the experience of conducting an international exchange has become increasingly common among Brazilian students. Among the most popular ...
Estudo sobre a inteligência emocional em futuros profissionais do comércio internacional
(2020-07-15)
Nowadays, the organizations operating in international trade need to deal with several challenges, changes and pressures that increase with globalization. As the professionals are considered one of the main resources of ...
Influência de cores caracterizadas como masculinas e femininas no comportamento do consumidor: um estudo multicultural
(2020-12-14)
Color is an important marketing tool that affects consumer behavior and its perception varies according to socioeconomic, cultural, and demographic factors. Therefore, the current study verified the influence of colors ...
Impactos da pandemia de COVID-19 nas exportações do setor moveleiro de Bento Gonçalves
(2021-07-10)
Humanity has been challenged since its beginning, either by political and economic disputes or by threats from viruses and bacteria that have plagued it throughout its history. Such challenges reflect how society is today. ...
Smartphones: identificando os efeitos do marketing na percepção de satisfação do consumidor com seu dispositivo atual
(2020-12-10)
The cell phone has evolved from an interpersonal communication device to a multimedia machine. Smartphone development companies innovate rapidly producing successive generations of mobile devices. The rich number of users ...