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Determinantes da intenção de compra de produtos comercializados por lojas online chinesas
The study of consumer behavior has been parsed increasingly in marketing research, because in this way, the companies can create strategies to innovate in increasingly competitive markets. The online shopping these days ...
Showrooming: fatores determinantes que impactam na intenção de compra de eletrônios e eletrodomésticos
The use of tools for virtual research and/or acquisition provides to the customer new experiences of purchase goods. With the objective of contributing to understanding the attitude and behavior of the buyer at the time ...