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Determinantes da intenção de compra de produtos comercializados por lojas online chinesas
(2018-12-11)
The study of consumer behavior has been parsed increasingly in marketing research, because in this way, the companies can create strategies to innovate in increasingly competitive markets. The online shopping these days ...
Análise da percepção dos brasileiros sobre aspectos culturais canadenses e dos canadenses sobre aspectos culturais brasileiros
(2018-12-12)
One of the barriers to international trade is the cultural differences, which can distance unprepared nations and hinder their intercultural relations. As a result, comparative studies of different cultures are relevant ...
Perfil de liderança presente em empresas internacionais da Serra Gaúcha
(2018-12-11)
Internationalization is a path that many companies are searching, due to the political and economical situation in the search for new business. The scenery change makes the business and the way of managing then to also ...
Análise das tarifas e preços dos serviços portuários na Região Sul do Brasil
(2018-12-11)
Assuming the importance of the maritime mode in the transfer of goods between countries, ports become essential for the development of foreign trade. In this context, the present study comparatively analyzed the port costs ...
Análise de critérios de entrada em um novo mercado para empresas exportadoras da Serra Gaúcha
(2018-12-11)
Internationalization offers many benefits for companies, however, to analyze the criteria before exporting to the destination market is very important in order to reduce the risks that this process contemplates. The present ...
Estudo para apoiar a implantação de uma franquia de móveis na Colômbia
(2018-12-16)
This study presents an analysis of the implantation of a furniture franchise in Colombia. Three dimensions were identified to analyze the feasibility of the franchise: market dimension, operational dimension and financial ...
A influência da maturidade do Sistemas de Gestão da Qualidade no desempenho internacional: uma análise de empresas do setor metalmecânico da Serra Gaúcha
(2018-12-18)
The current literature does not talk about the relation between quality management
system and international performance. In fact, there is a long list of publications that
analyze the relation between quality ...
Análise comparativa da atuação da Netflix e da percepção dos seus usuários no Brasil e na Alemanha
(2018-12-16)
Technological advances are part of the daily routine and have created a market increasingly dependent on the Internet in the field of entertainment. In this context, streaming technology, which emerged in the 1990s, has ...
Transporte por cabotagem: análise comparativa entre os modelos brasileiro e europeu
(2018-12-16)
With the growth of globalization and the need for greater advancement in the brazilian
distribution, which is highly represented by road transport, the cabotage navigation appears as
an alternative solution to be explored ...