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Endosso de influenciadores digitais sobre a decisão de compra internacional
(2020-12-14)
The popularization of social networks and the expansion of internet access has increased the number of users on online networks, enabling the emergence of digital influencers. These new influencers who produce content and ...
Influência das avaliações no Google sobre o comportamento dos consumidores brasileiros e norte-americanos
(2020-07-15)
During the past few years, when developing a product or service, more and more the focus is on creating value through customer satisfaction. And, with the digital technologies advancement, the consumers have more opportunities ...
Plano de negócio para a implantação de uma empresa internacional de e-commerce voltada à moda feminina
(2020-12-17)
This study had the objective to develop a business plan for the implementation of an international e-commerce company focused on women's fashion in England. To this end, specific objectives were established. The method ...